BTS Jin wearing Gucci jacket, sold out in one day after release...$9,900 in the US, €7,900 in France completely sold out

The French magazine Paris Select Book focused on the sold-out phenomenon of the jacket worn by Jin of BTS in Gucci’s Primavera campaign. The outlet reported that the black leather rider jacket Jin wore in Gucci’s new Primavera campaign, released on the 25th of last month, was marked as ″Sold out online″ on Gucci’s website just one day after its release. The jacket was launched at $9,900 USD (approximately 13.32 million KRW) in the United States and €7,900 in France, selling out quickly. Paris Select Book explained that in this campaign, photographed by world-renowned photographer Mihal Chelbin, Jin wore a jacket with three-dimensional embossing details. Following the campaign’s release, there was high interest from buyers and fans. While it is not uncommon for products worn by celebrities to quickly disappear from stock, this case demonstrated the influence of the ″Jin effect″ in terms of speed and price range. It also reported that Jin is actively working as Gucci’s global ambassador in 2024, maintaining a notable relationship with the Italian house. Jin was introduced as playing a key role in the creative turning point by embodying Demna’s first collection as Gucci’s artistic director and creative director in the runway show. The outlet confirmed that this jacket sell-out case highlights Gucci’s power to turn runway pieces into highly desired items by the public, along with the ″Jin touch″ mentioned by fans, which led to immediate and quantifiable results in online sales. Harper’s Bazaar Korea also covered the news under the headline ″Jin’s jacket sold out in one day! 13.8 million KRW Gucci leather jacket.″ Jin was ranked as the most searched celebrity worldwide and the number one global ambassador related to the keyword ″Gucci Primavera.″ In campaign-related mentions, Jin and his hashtags appeared as the most frequently mentioned topics, and he is featured as the main face on Gucci stores worldwide, Gucci’s official website homepage, and the portal site’s ″Gucci″ search results.