Rosé to release 'new trick' on the 18th... Collaboration with Apple and director Dave Meyers involved

Black Pink member Rosé collaborates with global company Apple to release the new song ″new trick.″ The agency The Black Label announced on the 10th that Rosé’s new track ″new trick″ will be released on the 18th. The music video for this song was produced as part of the ″Shot on iPhone″ campaign in collaboration with Apple. It is reported that only the iPhone 18 Pro was used to film the music video and teaser video. A teaser video about 15 seconds long was simultaneously uploaded on the official SNS accounts of Apple and Rosé. The video features Rosé holding candy and includes a portion of the new song ″new trick.″ Rosé follows global artists who participated in previous series campaigns such as Lady Gaga, Olivia Rodrigo, and The Weeknd. The music video involved director Dave Meyers, who has experience collaborating with Taylor Swift, Kendrick Lamar, Ariana Grande, and directed Black Pink’s ″JUMP″ music video. Rosé’s ″new trick″ will be released for the first time on various music platforms at 8 a.m. on the 18th.