BTS ranks first in boy group brand reputation in September 2026... Brand issue up 16.24%, communication up 9.71%

BTS ranked first in the boy group brand reputation in September 2026. The Korea Corporate Reputation Research Institute analyzed 54,078,089 pieces of big data on boy group brands from August 12 to September 12, 2026, to calculate the brand reputation index. This analysis measured participation index, media index, communication index, and community index based on consumer behavior. The top 30 boy group brand reputations in September 2026 included BTS, Big Bang, ATEEZ, Cortis, Seventeen, Stray Kids, TVXQ, NCT, EXO, SHINee, Enhypen, Infinite, TWS, Wanna One, RIIZE, Super Junior, Monsta X, Tomorrow X Together (TXT), Boy Next Door, BTOB, Astro, Alphadriveone, I-DIT, ZEROBASEONE, X-Love, Highlight, Treasure, The Boyz, 2PM, and Shinhwa. Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, announced that according to the big data analysis of boy group brand reputation in September 2026, the BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand took first place. The big data for the boy group brand category increased by 9.11% compared to 49,563,643 pieces in August. Specifically, brand consumption decreased by 1.71%, brand issues increased by 16.24%, brand communication increased by 9.71%, and brand diffusion increased by 6.01%. In the link analysis of the BTS brand, ″record,″ ″sell out,″ and ″long run″ appeared prominently, while keyword analysis highlighted ″Arirang,″ ″ARMY,″ and ″North America tour″ as major keywords. The positive-negative ratio analysis showed a positive rate of 93.91%. Detailed items of the BTS brand showed a decrease of 44.23% in brand consumption, 32.53% in brand issues, 41.83% in brand communication, and 37.98% in brand diffusion. The brand reputation index is an indicator created through brand big data analysis, reflecting that consumers’ online habits influence brand consumption. The boy group brand reputation analysis measures positive and negative evaluations, media attention, consumer interest, and communication volume, with consumer participation brand reputation recommendation data also weighted.