Rosé releases new song 'new trick'... Simultaneously unveiled worldwide through 'Shot on iPhone' campaign

Rosé released her new song ″new trick,″ a collaboration with global company Apple, on the 18th through various music platforms. This single is part of Apple’s ″Shot on iPhone″ campaign, with Apple also participating in the production of the music video. ″new trick″ is a garage punk genre song that combines rough textures with lively energy. It conveys an attitude of overcoming wounds and trials encountered in love and life in her own new way and moving forward again. The song features an exciting atmosphere that anyone can easily get into. The music video was directed by Dave Meyers, who has worked with Taylor Swift, Kendrick Lamar, Ariana Grande, and others. Through refreshing outdoor settings and rapid scene transitions, the video visually expresses the song’s pace and mood. The video features Rosé standing in the midst of free and vibrant youth. Producing was jointly handled by Amy Allen, who worked on Rosé’s ″APT.,″ and Andrew Wells, who participated in ″stay a little longer.″ Apple’s ″Shot on iPhone″ campaign has previously featured world-renowned artists such as Lady Gaga, Olivia Rodrigo, and The Weeknd. Rosé’s ″new trick″ song and music video can be found on various music and video platforms. Meanwhile, Rosé debuted in 2016 as Black Pink and has gained global popularity by releasing various songs such as ″Whistle,″ ″Playing with Fire,″ ″DDU-DU DDU-DU,″ ″Pink Venom,″ ″Shut Down,″ and ″Run.″