LE SSERAFIM Sakura, Damiani appointed as 'Friend of the House'... accelerating global activities

LE SSERAFIM Sakura continues her global journey by being selected as a ’Friend of the House’ for the Italian luxury jewelry brand Damiani. Recently, Sakura shared posts on her SNS introducing Damiani’s beautiful jewelry and promoted related content published in the official digital magazine Elle Digital. She especially expressed her affection by recommending Damiani’s pieces centered around her favorite items. In the newly released photoshoot, she attracted attention by showcasing diverse styling under soft lighting inside a vehicle and natural light. Sakura wore various outfits including a white dress, beige dress, yellow jacket and dress, and black dress, accessorized with Damiani’s elegant necklaces, rings, earrings, and bracelets, creating a luxurious atmosphere. The sophisticated jewelry harmonizing with her pink hair highlighted her unique charm even more. Damiani’s ’Friend of the House’ plays a role in deeply connecting with the brand and widely promoting the beauty and value of its jewelry. With this selection, Sakura raises expectations for ongoing collaborations with the luxury brand and reaffirms her global influence as a K-pop star. Meanwhile, Sakura is actively performing on festival stages with LE SSERAFIM members and continues steady communication with fans by sharing various certification shots and on-site moments on SNS. Her activities in various fields are highly anticipated going forward.