BTS V selected as the global ambassador for UK tech brand Nothing... chosen as the model for the new product 'Headphone (1) Pro'

BTS V has been selected as the global ambassador for the British tech brand Nothing. Nothing appointed V as its global brand ambassador and unveiled the new product ’Headphone (1) Pro.’ Nothing is a British tech brand founded in 2020 by Carl Pei, manufacturing headphones, smartphones, wearables, and more. Carl Pei, co-founder of Nothing, explained the reason for selecting V as an ambassador: ″V has an instinctive sense of fearlessly trying new things. He constantly challenges new sounds and styles, following his creative instincts rather than already proven formulas. This is exactly the image we wanted to embody through Headphone (1) Pro.″ Nothing also used V’s meme with the phrase ″V stepped into the crowd wearing Nothing,″ and conveyed the message, ″Who was the first to experience this product?″