Seventeen Jeonghan appointed as global fragrance ambassador... Launches first campaign for signature scent 'Midnight'

Jeonghan of Seventeen has been selected as the global ambassador for a perfume brand and will participate in a new promotion. The perfume brand announced on the 1st that Jeonghan has been appointed as the global ambassador and revealed teaser images of the first promotion featuring Jeonghan. The brand explained that Jeonghan’s delicate atmosphere and diverse image align well with the brand’s direction. They also noted Jeonghan’s ability to showcase his unique charm through various activities. The first promotion centers on the brand’s signature fragrance, Midnight, which features a warm lingering scent where sandalwood and musk blend naturally into the skin. The storytelling includes a narrative inspired by Jeonghan’s nickname ″Angel (1004),″ portraying the moment Jeonghan stands at the boundary between two different worlds and encounters the fragrance, creating a cinematic atmosphere. The released teaser images show Jeonghan standing among cloth fluttering in the wind within a black-and-white landscape, presenting a dreamy concept. The brand stated, ″Jeonghan is an artist who has built broad recognition and influence across multiple countries through his extensive global activities,″ adding, ″We look forward to presenting the brand’s story of expressing changing scenes and emotions over time through fragrance in a new way with Jeonghan.″ Starting with this promotion, Jeonghan will introduce various content themed around time, scent, and the moments and memories contained within. The brand is expanding its overseas markets in North America, Europe, and the Middle East, and plans to broaden connections with international consumers through collaboration with Jeonghan. Campaign content will be released sequentially on the brand’s official Instagram starting from the 1st, with the main campaign film and full-scale promotion beginning on the 15th.