The V effect worked... Okcore rings gain global popularity after BTS comeback

The jade ring worn by BTS V is gaining attention as a fashion item under the name ″Jade Core.″ In the episode ″Why Go to Japan Now? Introducing the Neighborhood with Korea’s Don Quijote | Mimi and Namdaemun Half Tour″ on Park Myungsoo’s YouTube channel ″Hal Myungsoo,″ footage of shopping for the ″Jade Core″ ring, which became a hot topic after V wore it, was revealed while touring Namdaemun Market. The content highlighted the popularity of the jade ring under the theme ″V wore the K-accessory that someone called a grandmother’s ring.″ The Jade Core craze began when photos of V wearing the jade ring at the ″BTS Comeback Live: Arirang″ performance held at Gwanghwamun Square in Seoul on March 21, 2026, spread on social media. V showcased a style of layering the jade ring with rings made of other materials. Previously known as a grandmother’s ring, the jade ring has recently regained popularity among the younger generation under the name ″Jade Core.″ Sellers reported that many consumers purchase various jade rings and wear them layered, and the item has become popular not only in Korea but also among foreigners in the United States, the United Kingdom, France, and other countries. The company that supplied the jade rings to V said that after the performance, visits and orders from BTS fans both domestically and internationally continued, and sales of the design worn by V increased significantly.