BTS V achieves approximately 5.2 billion media value at Paris Fashion Week, accounting for 23% of Celine's total

BTS V has generated approximately 52 billion KRW worth of media value related to CELINE during the 2027 S/S Paris Fashion Week without attending in person. According to the announcement by the global influencer marketing analysis platform Lefty, V created $3.84 million (about 5.2 billion KRW) in media value related to CELINE during the 2027 Spring/Summer Paris Fashion Week held from September 28 to October 7. This accounts for about 23% of CELINE’s total media value of $17 million (approximately 22.9 billion KRW) recorded during the same period, making it the highest among CELINE-related influencers. Notably, V achieved this result without attending the CELINE women’s collection show held in Paris on October 3. Earned Media Value is an estimated metric that converts brand exposure effects generated through social media content into advertising costs and differs from actual sales or advertising revenue. V attended CELINE’s 2027 S/S men’s collection show last June. At that time, fashion media Vogue France cited data from social media analytics firm Talkwalker, reporting over 7.5 million interactions and more than 2.2 million mentions within two hours of the event’s start. Meanwhile, BTS is currently conducting the world tour ’BTS WORLD TOUR ’ARIRANG’’. Following the Santiago concert in Chile, the South American tour will continue in Buenos Aires, Argentina, and São Paulo, Brazil.