ILLIT, K-pop group's debut song fastest to reach 900 million streams

Added new records with 'Magnetic' released in March 2024The debut song 'Magnetic' by ILLIT, released in March 2024, has surpassed 900 million streams on Spotify. This is the shortest period for a K-pop group's debut song. /Belift Lab[THE FACT | Reporter Jeong Byung-geun] Girl group ILLIT has surpassed 900 million streams on the global audio and music streaming platform Spotify in the shortest period for a K-pop group's debut song.According to Spotify on the 20th, the title track 'Magnetic' from ILLIT's (YUNAH MINJU MOKA WONHEE IROHA) first mini-album 'SUPER REAL ME' had 903,514,940 plays as of the 18th. Agency Belift Lab announced on the 20th, "This is the shortest period for a K-pop group's debut song to reach the same number of streams on Spotify."'Magnetic', released by ILLIT in March 2024, is a dance genre mixed with Pluggnb and House, comparing the feelings towards someone you like to a magnet. With witty lyrics like 'Super attraction' and a point choreography using fingers, it gained popularity and sparked a global challenge craze.Upon its release, the song entered the US Billboard 'Hot 100' and the UK Official 'Singles Top 100' for the first time and in the shortest period for a K-pop debut song, and topped major domestic music charts. Even now, approximately 2 years and 7 months after its release, it continues to appear on domestic and international charts, establishing itself as a representative steady seller.Official certifications from major global music associations are also following. 'Magnetic' received 'Silver' certification from the British Phonographic Industry on the 2nd. The BPI awards certifications such as Silver (over 200,000), Gold (over 400,000), Platinum (over 600,000), and Multi-Platinum (over 1.2 million) based on a comprehensive evaluation of digital download counts, streaming numbers, etc.The Japan Record Association awarded the song 'Triple Platinum' in the streaming category in August, surpassing 300 million cumulative plays. This was the fastest pace for a song by a foreign female artist in history.ILLIT will release their fifth mini-album 'BREAK EVEN' on the 26th. The title track 'Catch Me' is an electro-pop genre highlighted by a cheerful whistle sound, characterized by its strong addictiveness and exciting beat.kafka@tf.co.kr[Entertainment Department | ssent@tf.co.kr]