IU, wearing a white knit and leaning against the window... radiates a soft charm as the new model for the beauty brand

Singer IU revealed a new look as the model for Estée Lauder’s new product, the ″Brown Bottle Skin Booster.″ IU recently showcased her appearance with Estée Lauder’s ″Brown Bottle Skin Booster″ through her official SNS. In a shot where she wears a white knit sweater and leans against a window while looking straight ahead, she exudes a natural and comfortable atmosphere. The photo features hair and skincare products placed together, highlighting the focus on the new product. Additionally, her soft yet sophisticated charm stands out in images where she smiles leaning on a table and looks directly at the camera holding a hair product. Estée Lauder’s ″Brown Bottle Skin Booster″ applies bio-exosome technology to deliver repair signals to the skin and strengthen its resilience. The brand explained that this new product helps awaken the skin’s natural power, forming a healthy and firm skin base. It is especially suitable as the first step in skincare immediately after cleansing due to its light and refreshing texture. Clinical tests showed that just one use improved the skin barrier by 19% and reduced irritation by 20%. After one week of use, wrinkle improvement was confirmed, and after two weeks, skin elasticity improvement was also observed. As the model for this new product, IU effectively expresses the naturalness and healthy beauty conveyed by the ″Brown Bottle Skin Booster,″ creating synergy with the brand. The photo shoots and videos capturing her sincere daily life with the new product add trustworthiness for consumers. Meanwhile, IU recently attended a popup store event for a sports fashion brand held in Seongdong-gu, Seoul, showcasing a trendy yet sophisticated style. Continuously loved by the public through various activities, IU is expected to continue active work as an advertising model in the future.