IVE, 'Lux Can Kill' Challenge Surpasses 100 Million Views

The group IVE (IVE’s An Yujin, Gaeul, Rei, Jang Wonyoung, Liz, and Leeseo) surpassed 100 million cumulative views with their challenge video for the new song ″Looks Can Kill.″ IVE, who released their mini-album ″Looks Can Kill″ on the 26th, is showcasing various challenge contents through official SNS and global content platforms such as TikTok. Since its release, the challenge video has attracted great attention online, surpassing a total of 100 million cumulative views. The ″Sniper Dance″ challenge, the key choreography of the new song, featured participation from actor Lee Sangyi, singer Young Ji Lee, creator Seunghunssu, dancers Shimizu, Jamie, Inkyu, as well as NCT’s Jeno and Jaemin, CRAVITY Hyungjun, &TEAM Eui-ju, PLAVE Yejun, MEOVV Gawon, izna Bang Jimin, KiiiKii Isol, Ha-eum, Kiya, KickFlip Gyehun, IDID Jang Yong-hoon, Kim Min-jae, AEN Haru and Kaira, TUIDE Saki and Sea, Hearts2Hearts Jiwoo, and A-NA from various fields. The ″eyebeam″ version challenge, emphasizing facial expressions and eye contact, featured Onew, ALLDAY PROJECT Youngseo, broadcaster Jun Hyunmoo, Yoo Byungjae, Joo Woojae, Heo Kyunghwan, and Japanese musicians BE:FIRST’s Junon, Ikura, and CUTIE STREET’s Itakura Kana, all participating with a hero concept. The vocal challenge included 10CM, Glen Check, N.Flying Yoo Hoeseung, WOODZ, George, and Han Roro, who reinterpreted the chorus with their unique tones and arrangements. An Yujin’s rapid choreography transitions drew attention for their optical illusion reminiscent of the character Quicksilver from the movie ″X-Men,″ and the ″kkungsit kkungsit part,″ derived from the lyrics ″It must be us,″ led to repeated plays online. On TikTok, searching for ″IVE″ provides a Search Hub where various challenges and content related to the new song ″Looks Can Kill″ can be viewed at a glance. IVE continues their comeback activities with music show stages and diverse content. The title track ″Looks Can Kill″ is an electronic dance-pop song combining a heavy bass and dynamic beat, conveying a confident attitude of being the master of one’s life and the message that anyone can be a hero in their own life.