Yuna Kim, wearing a padded jacket and looking straight ahead... exuding a pure and calm charm

Yuna Kim has set a new standard for winter fashion. Global sports brand New Balance unveiled the ’New Gray Down’ campaign featuring Yuna Kim for the 2026 fall and winter season. Under the slogan ’New Standard of Down,’ the campaign introduced down jackets that combine functionality and style, offering distinctive winter outerwear. In the campaign, Yuna Kim perfectly embodied natural yet sophisticated winter fashion by pairing brown and gray padded jackets with a gray sweater and white pants. In particular, one shot against a solid brown background showed her gazing directly ahead with one hand on her waist, revealing a pure and calm charm. In an indoor space with a black door, she wore a gray padded jacket paired with a black top, smiling to show a comfortable everyday look. Yuna Kim was praised for completing the brand’s pursuit of the ’new standard of down’ by emphasizing practical warmth along with urban-inspired design in this campaign. The photo shoot, highlighting her natural expressions and refined style, received acclaim for capturing winter fashion trends that do not compromise warmth or style even in the cold season. Meanwhile, Yuna Kim has been communicating with fans through social media recently, showing her unchanging beauty and healthy appearance in daily life. Through this New Balance campaign, Yuna Kim has firmly established herself not only as a sports star but also as a fashion icon.