Surpassed RESCENE, IVE, and LE SSERAFIM to become the No. 1 girl group brand... Analyzed 1.4 billion big data cases

In September 2026, the results of a large-scale big data analysis on girl groups were released, with RESCENE ranking first. This analysis was conducted by the Asia Brand Research Institute, which aggregated a total of eight indicators including Trend, Social, and Media, analyzing 1,440,680,000 online data points. In this analysis, RESCENE, which took first place, secured the top spot thanks to its solid fandom cohesion, active media exposure, and consistent public attention. Following closely were IVE in second place and LE SSERAFIM in third, with aespa and Hearts2Hearts ranking fourth and fifth respectively. From sixth to tenth place, TWICE, KiiiKii, Black Pink, ILLIT, and fromis_9 were included in the rankings, drawing attention. This announcement is part of the monthly updated K-Brand Index, which attracts interest from both the public and the industry. The Asia Brand Research Institute systematically measured the online influence and brand awareness of girl groups through this data, which is expected to serve as a reference for establishing various marketing strategies. Fans and consumers are sharing their opinions about their favorite girl groups and showing interest in this ranking. It is anticipated that the K-Brand Index will continue to monitor changing public perceptions and trends in the future.