BTS, No.1 Boy Group Brand Reputation in November... Positive Ratio 93.52%

BTS ranked first in the boy group brand reputation in November 2026. According to data released by the Korea Corporate Reputation Research Institute, BTS’s brand reputation index was recorded at 7,637,748, which is a 0.69% decrease compared to the previous month. In this survey, ATEEZ ranked second with 4,220,430, and CORTIS ranked third with 3,096,515. The brand reputation indices of ATEEZ and CORTIS increased by 15.22% and 13.53%, respectively. The Korea Corporate Reputation Research Institute stated that it analyzed 50,185,216 pieces of big data on boy group brands measured from the 7th of last month to the 7th of this month. This is a 10.18% decrease compared to the 55,871,402 pieces of big data in October. Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, explained that in the November boy group brand category analysis, brand consumption increased by 10.10%, brand communication by 2.91%, and brand expansion by 6.98%, while brand issues decreased by 39.16%. In link analysis, BTS ranked high for ’record,’ ’sell out,’ and ’certify,’ and in keyword analysis, ’ARMY,’ ’Arirang,’ and ’world tour’ ranked high. The positive ratio was 93.52%.