Fruit Attraction celebrates the largest edition in its history positioning Madrid as the global epicenter of the fruit and vegetable industry

MADRID,Sept. 18, 2024/PRNewswire/ -- From 8 to 10 October, Fruit Attraction will be hosting its 16th editionwith a great line-up of activities, consolidating itself as the benchmark event for the sector on a global level. The fair, organised byIFEMAMADRIDand FEPEX and with Andalusiaas its Guest Region, has recorded the highest participation levels in its history with 2,146 exhibiting companies from 56 countries, representing an increase of 7% over last year, 70,000 square metres of floor space and the expected attendance of more than100,000 trade visitors from 145 countries.

In total,for the first time, 10 hallsof the Madrid Trade Fair Centre will be hosting thewide rangeoffruit and vegetables on offerat this edition, which meansan increase in occupancy of more than 9%compared to 2023. In this way, Fruit Attraction 2024 will turnthe city ofMadridinto the world epicentre for the marketing of fresh produce.

These highly positive figures highlight the growing interest of thefruit and vegetable sector in participating in the largest business hub of the industry, and its support for promoting Fruit Attraction as a fundamental lever for internationalisationand as a meeting point for all professionals involved in the entire supply chain.

On this occasion, theFresh Produce Areaaccounts for almost70% of the fair, with a6% increase in exhibition areacompared to the previous year, as well as theAuxiliary Industry Area,whichrepresents 24%and shows a4% increase. TheFresh Food Logistics Areahas also recorded an increase of more than26%.A new addition this year is that Hall 1 will be dedicated toInnova&Tech,the new area that brings together the Biotech Attraction and Smart Agrosectors, aimed at innovation, research and technological development companies.

National participation accounts for 55% of the fair.TheSpain'sgreat strength as a global leader in the fruit and vegetable marketis reflected by thepresence of almost all the autonomous communities producing fruit and vegetables in the country, confirming Fruit Attraction as an effective tool for generatingbusiness opportunitiesandaccessing new international markets.

Theinternational segment also recorded a significant growth. On this occasion, itaccounts for45% of thetotaloccupancy ofthe fair and represents anincrease of 22.5% of the exhibition area. Likewise, thenumber of exhibitors has grown by 18%, with the incorporation of102 new companies.

One of the main objectives of Fruit Attraction is to offer a platform for international expansion and promotion. In this sense, IFEMAMADRID, with the collaboration of theMinistry of Agriculture, Fisheries and Food and ICEX,is once again activating theInternational Buyers Programme, which will attractover 700 buyers from 70 countries,, bringing a special dynamism to the trade fair business operations. 

In addition to this, there are the'Guest Importing Countries'with the spotlight onChinaandSaudi Arabiaat this edition. Fruit Attraction therefore will open up and promote trade relations with these markets, backed up by a full programme of round tables, guided tours of the fair and B2B sessions.

Theavocadowill be this year'sstar product, with several initiatives being focused on this superfood whose success has grown notably inSpainin recent years, both in terms of cultivation and exports. Also, theGlobal Avocado Congressand theWalnut and Pecan Congresswill be held within the framework of the fair.

In addition to these events, Fruit Attraction 2024 offers a complete programme of activitieshighlighting theBiofruit Congress, Biotech Attraction andthe5thFresh Food Logistic The Summit.

TheInnovation Hub returns, an area dedicated to innovation and business developments in the sector, featuring nearly40 products. It will host theInnovation Hub Awards, which have become a key event in supporting entrepreneurial initiatives within the industry. For the first time, Fruit Attraction will present the Award for Best Stand."

Fruit Attraction 2024 will once again have the backing of the Ministry of Agriculture, Fisheries and Food at itsopening ceremony, which will be presided over by MinisterLuis Planas.

SOURCE Fruit Attraction