Experience the magic ofThailand'snight-time tourism acrossBangkok'siconic landmarks, further elevatingThailand'sreputation as a global festival hub
BANGKOK,Dec. 18, 2024/PRNewswire/ -- The Tourism Authority ofThailand(TAT), under the Ministry of Tourism and Sports, proudly launched the Bangkok Illumination Festival 2024during its opening ceremony yesterday evening. Running from17 December 2024to5 January 2025, between18:00–22:00, the festival transformsBangkokinto a mesmerising hub of night-time tourism, reinforcing the city's status as aWorld-Class Event Hub.
Aligned with the government's policy and the National Soft Power Development Committee's strategy, this event showcasesThailand'scultural richness while stimulating the local economy and enhancing the country's reputation as aglobal Festival Hub. The festival is a highlight of theThailand Winter Festivals 2024, themed"7 Wonders ofThailand", which brings together a variety of cultural, artistic, and festive activities across the nation.
Minister of Tourism and Sports Mr. Sorawong Thienthongremarked,"The year-end is a special time forThailand, filled with the joy of celebrations and an abundance of events nationwide. TheBangkok Illumination Festival 2024beautifully highlightsThailand'sposition as a World-Class Event Hub, combining vibrant artistry and cutting-edge innovation in night-time tourism. This event not only promises unforgettable moments for visitors but also underscores our efforts to stimulate economic growth and showcase the country's creative potential."
TAT Governor Ms. Thapanee Kiatphaibool added,"TheBangkok Illumination Festival 2024is more than a celebration of light and art; it represents a vital step in elevatingThailand'sreputation as a global festival hub. By intertwining cultural richness with modern technology, this event revitalisesBangkok'snight-time economy and creates opportunities for local businesses to thrive. We are confident that this festival will leave lasting impressions and inspire visitors to discover the many wonders ofThailand."
Themed Highlights:'Moo Deng Takes Over Bangkok'
This year's festival promises a spectacular experience under the whimsical theme"Moo Deng Takes Over Bangkok", featuring the adorable"Nong Moo Deng", a bouncy baby pygmy hippo fromThailand'sKhao Kheow Open Zoo who has become a global social media sensation. As the festival mascot, Moo Deng will transformBangkokinto a playful, illuminated wonderland. Visitors are invited to"bounce"through the city'snine chic landmarks, each filled with unique installations, dazzling light displays, and an electrifying atmosphere.
Whether it's dancing alongsideDJ Deng, shopping withMadame Deng, or snapping photos withDengzilla, this one-of-a-kind experience blends creativity, fun, and innovation to create a festive atmosphere like no other.
A Visual Feast Across Three Routes and Nine Landmarks
The festival offers visitors an enchanting journey through three key routes, featuringnine uniquely illuminated landmarksacrossBangkok:
1. Pathumwan to Nimibutr Stadium Route
2. Hua Lamphong to Yaowarat Route
3. Asoke-Sukhumvit Route
Driving Tourism and Economic Impact
Ms. Thapanee Kiatphaibool concluded"TheBangkok Illumination Festivalembodies TAT's commitment to theIGNITEThailand'sTourismstrategy, which seeks to elevate the country as a regional tourism hub through world-class events. This festival is a testament to our vision of creating enriching travel experiences that drive economic sustainability."
The festival is expected to attract435,000 visitors, generating an estimated1.2 billion Bahtin economic activity.
Travel Tips: Explore via Public Transport
Visitors are encouraged to explore theBangkok Illumination Festival 2024conveniently by usingBangkok'sextensive public transportation network. The nine illuminated landmarks are easily accessible via the BTS Skytrain, MRT Subway, and public buses, making it simple to navigate the city's festive routes. For example, landmarks along the Pathumwan-Nimibutr route can be reached via BTS stations such as National Stadium and Siam, while the Hua Lamphong-Yaowarat route connects seamlessly with MRT Hua Lamphong and Wat Mangkon stations. Similarly, the Asoke-Sukhumvit route is best accessed via BTS Asok or MRT Sukhumvit stations. Public transport not only reduces travel time but also contributes to a more sustainable travel experience during this vibrant celebration.
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SOURCE Tourism Authority ofThailand(TAT)