Thailand makes"New High"in Convention Destination Ranking

Bangkokmakes big leap to world's 7th spot, 13 Thai cities make entry in ranking table

BANGKOK,June 9, 2025/PRNewswire/ --Thailandbecomes the top convention destination of the ASEAN region, according to ICCA Country& City Rankings for 2024 Report. A"New High"is achieved whenBangkokexhibits its best performance, ascending to the world's 7^thspot as a city destination for international conventions, a big leap from the 15^thplace in 2023, while a total of 13 Thai cities make entry to the ranking table, the highest number the country has ever achieved.

The International Congress and Convention Association (ICCA) announced the release of ICCA's latest GlobeWatch Business Analytics – Country& City Rankings for 2024 at IMEX Frankfurt 2025 inGermany. The comprehensive report analyses data from over 11,000 conferences held globally in 2024, highlightingAsia'sprominent status as the second most popular region for international meetings, followingEurope.

According to the report,Thailandhosted a total of 158 international conventions, an increase from 143 in 2023. The number resulted inThailandmoving from the world's 26^thspot in 2023 to the 25^thplace in 2024, clinching the 5^thplace inAsia Pacificand claiming the number one spot in the ASEAN or Southeast Asian region.

The best ever performance isBangkok. Hosting a total of 115 international conventions, the Thai capital rises to the world's 7^thspot as a city destination, a remarkable increase from the 15^thplace in 2023. InAsia Pacific,Bangkokis ranked 3^rdand 2^ndin the ASEAN region. The leading position ofBangkokis reiterated when Cvent also announced in IMEX Frankfurt 2025 its list of 2025 Top Meeting Destinations. ForAsia Pacificregion,Bangkokis ranked 2^ndafterSingapore. The result is based on more than$18Bof global sourcing and request-for-proposal (RFP) activity through Cvent's sourcing platforms in 2024, including a record-breaking$16.5Bthrough the Cvent Supplier Network, one of the world's largest venue sourcing marketplaces.

Another best ever performance ofThailandis that it is the first time that a high number of 13 Thai cities are listed in ICCA report. Apart fromBangkok, the 12 cities areChiang Mai(12 conventions), Pattaya (10),Phuket(8), Chon Buri (3),Chiang Rai(2), Pathum Thani (2), Hua Hin (1),Khon Kaen(1), Samui (1), Nakhon Ratchasima (1), Nonthaburi (1) and Pattani (1).

Mr. Puripan Bunnag, Senior Vice President and Acting President of Thailand Convention and Exhibition Bureau (TCEB), remarked that:"We are delighted with the overall performance ofThailand, especiallyBangkokwhich made a noticeable rise in the ranking. In this respect, we feel grateful for international professional associations for their trust and confidence inBangkok. It will further inspire the city and Thai MICE industry to deliver their best to maintain or upgrade their operating standards to meet the evolving needs of the market."

TCEB is also proud of the total 13 cities listed in ICCA statistical table, representing the best performance of city diversification the country has ever achieved. It is a strong sign ofThailand'senhanced capacities for conferences. International associations and bodies can now maximize richer choices of locations inThailand. Each city has their unique cultural setting, which can be crafted to deliver meaningful and memorable experiences for delegates. The establishment of TCEB regional offices in all key regions has now played a part in driving the cities in each region to tap into MICE market and inspiring them to have a position in the map of MICE industry. TCEB believes the result in the ICCA ranking table will be a substantial push factor for Thai cities to elevate themselves to another height, said Mr. Puripan.

For more information, contact TCEB at:pr@tceb.or.th

Thailand MICE – Meet the Magic

About TCEB

A LEADING AGENCY AT THE FOREFRONT OFTHAILAND'SMICE INDUSTRY

Established in 2004, Thailand Convention& Exhibition Bureau (Public Organization) or TCEB – the government agency under the supervision of the Prime Minister – has been assigned a role to promote, support and develop business events industry – corporate meetings, incentive trips, conventions, exhibitions, mega events and world festivals. Serving as a strategic partner, TCEB helps deliver creative ideas and solutions to bring success and fulfill the requirements of business events. The overarching goal is to driveThailandto become a global MICE and mega events destination that can drive the country's strategic industries and national economy.

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SOURCE Thailand Convention and Exhibition Bureau (TCEB)