Gong Cha Renews Partnership With Stray Kids’ Felix as Global Ambassador Through 2026

The tea brand strengthens its global strategy as Felix’s signature drink continues to drive fan engagement worldwide.

Felix Continues as the Face of Gong Cha

Gong Cha has officially renewed its global brand ambassador contract with Stray Kids member Felix, confirming that the partnership will continue throughout 2026. The renewed agreement reflects the strong synergy between the K-pop star and the global tea brand, following a successful first phase of collaboration.

Since joining Gong Cha as a global ambassador, Felix has played a key role in connecting the brand with younger consumers and international K-pop fans.

Signature Taro Milk Tea Shows Strong Sales Power

One of the standout results of the partnership has been the Taro Signature Milk Tea series, inspired by Felix’s personal favorite drink. Since its launch, the product line has maintained steady popularity, with sales averaging six cups per minute, demonstrating sustained consumer demand rather than short-term hype.

The drink’s success highlights how artist-driven collaborations can translate directly into measurable retail performance.

Global Fan Buzz Fuels Organic Promotion

Felix’s worldwide fanbase has amplified the campaign’s impact across social media platforms. Fans in multiple countries have actively shared photos, store visits, and product reviews, creating organic exposure without traditional advertising pressure.

This fan-led viral momentum has helped Gong Cha extend its reach beyond Korea, strengthening brand visibility in overseas markets.

Expanded Campaigns Across Key Markets

With the renewed contract in place, Gong Cha plans to further expand joint campaigns with Felix across major global regions, including South Korea, the United States, Japan, and Australia. These initiatives will roll out sequentially, focusing on reinforcing Gong Cha’s brand identity while appealing to diverse local audiences.

The brand aims to use Felix’s global influence to deepen consumer engagement and position Gong Cha as a lifestyle-oriented tea brand rather than just a beverage choice.

Gong Cha Emphasizes Long-Term Brand Synergy

A Gong Cha Korea representative described Felix as an ideal ambassador, citing his authenticity and alignment with the brand’s image.

“Felix brings sincerity and global appeal that naturally fit Gong Cha’s identity,” the company stated. “We look forward to continuing to share Gong Cha’s unique tea culture with consumers around the world through this partnership.”

As Felix continues his activities with Stray Kids on the global stage, Gong Cha’s renewed collaboration signals confidence in long-term star-driven branding as a key growth strategy.