TWICE’s Jihyo Reveals Goddess-Level Visuals in New Underwear Campaign

Jihyo of TWICE is once again redefining beauty standards, unveiling a new underwear campaign that blends elegance, confidence, and healthy femininity. The pictorial, released on January 30, immediately drew attention for its refined mood and Jihyo’s striking presence.

A Historic Model Change After 14 Years

The campaign had already sparked curiosity earlier this week after a teaser hinted at a brand model change for the first time in 14 years. The mystery was finally revealed with Jihyo stepping in as the new face of the domestic underwear brand’s 2026 Spring Campaign.

The announcement alone generated buzz, but the full reveal exceeded expectations.

“Healthy Beauty” Embodied

In the newly released photos and videos, Jihyo perfectly embodies the concept of a “healthy beauty icon.” Her visuals balance maturity and freshness, projecting confidence without excess and grace without restraint.

From powerful, stage-ready charisma to relaxed, natural moments, she moves effortlessly between contrasting moods showing why she remains one of K-pop’s most trusted role models.

Custom Styling That Amplifies Her Aura

One of the highlights of the campaign is a mint-colored custom dress created exclusively for Jihyo. The look accentuates her strong yet elegant aura, elevating the underwear styling into something closer to high-fashion editorial imagery.

Rather than relying on bold exposure, the campaign emphasizes structure, color, and posture, allowing Jihyo’s presence to lead the narrative.

A New Chapter for Both Jihyo and the Brand

By choosing Jihyo as its new muse, the brand signals a clear shift toward confidence-driven, modern femininity a direction that aligns seamlessly with her public image.

As the 2026 Spring Campaign unfolds, fans and fashion watchers alike are eager to see how this partnership continues to evolve.