Lisa Named Global Ambassador for Shiseido’s Iconic Ultimune Serum

Global beauty brand Shiseido has officially announced Lisa as the new global ambassador for its signature skincare product, the Ultimune serum. The collaboration brings together one of the world’s most influential pop icons and a brand with more than a century of skincare innovation.

A Global Icon Meets a Heritage Beauty Brand

Known worldwide as a member of BLACKPINK and a solo artist with massive global reach, Lisa has built her reputation on powerful performances, artistic authenticity, and constant reinvention. Her image as a global trendsetter aligns naturally with Shiseido’s long-standing philosophy of innovation, confidence, and progress.

Shiseido has spent 154 years advancing skin science, focusing on research-driven formulas that support healthy, resilient skin. The brand sees Lisa’s passion for growth and self-expression as a perfect reflection of its core values.

Why Ultimune Is Central to the Partnership

Ultimune is one of Shiseido’s most recognizable and best-selling products, celebrated for its advanced approach to skin aging care. The serum is designed to support the skin’s natural strength while addressing early signs of aging, a concept often described as “slow aging.”

Lisa, who is frequently praised for her radiant complexion, embodies the idea of glow that comes from within. Her natural, confident image reinforces the message that healthy skin is not about chasing youth, but about strengthening skin over time.

Lisa on Beauty, Growth, and Confidence

Sharing her thoughts on the collaboration, Lisa expressed her excitement about joining the brand as Ultimune’s global ambassador. She described beauty as an ongoing process rooted in growth, confidence, and becoming a better version of oneself.

She also noted that what stood out most about Ultimune was its focus on enhancing the skin’s natural power, even as time passes. As a long-time user of the product, Lisa said she was especially happy to share its value and effectiveness with a global audience in her own way.

A New Global Campaign Launching in March

Starting in March 2026, Shiseido will roll out a new global Ultimune campaign featuring Lisa. The campaign centers on three key concepts: FAST, SLOW, and FREE, delivering a message of freedom beyond time.

FAST represents results that can be felt quickly.
SLOW symbolizes the slowing of visible skin aging.
FREE reflects freedom from age-related limitations.

Through a series of videos starring Lisa, Shiseido plans to explore each concept in depth, offering a layered and visually driven storytelling experience.

What This Collaboration Signals for Global Beauty

Shiseido’s marketing team shared high expectations for the campaign, noting that Lisa’s global influence is expected to significantly expand awareness of Ultimune’s skincare philosophy and innovation. With her videos set to be released sequentially starting February 10, anticipation is already building among fans and beauty enthusiasts worldwide.

As Lisa steps into her role as the face of Ultimune, the partnership marks a powerful moment where pop culture, skincare science, and global storytelling intersect.