“Positively Yours” Ends With Love and Career Wins — But 1% Ratings at Home

Channel A’s weekend drama “Positively Yours” (아기가 생겼어요) has wrapped up its run, delivering a heartfelt finale for its lead couple while finishing with viewership in the 1% range in Korea.

According to Nielsen Korea, the final episode, which aired on February 22, recorded 1.9% nationwide, marking the end of the romantic series about a chaebol executive and a career-driven woman whose lives become intertwined after an unexpected one-night encounter.

A Happy Ending for Kang Doo-jun and Jang Hee-won

The last episode focused on emotional closure and new beginnings.

Kang Doo-jun (Choi Jin-hyuk) proposed to Jang Hee-won (Oh Yeon-seo), saying he never wanted to lose her again after everything they had been through. The couple ultimately married, overcoming past wounds and stepping into parenthood together.

Jang Hee-won’s storyline also highlighted her independence and professional growth. She successfully launched a beer brand named after herself, symbolizing her transformation into a confident and self-made career woman.

From Webtoon to Global OTT Success

Based on a popular webtoon and web novel of the same name, the drama followed a familiar K-romance setup — a commitment-averse chaebol heir and a work-focused woman brought together by an unexpected pregnancy.

While domestic ratings remained modest throughout its broadcast, the series found a much stronger audience overseas.

On Rakuten Viki, the drama ranked No.1 in weekly viewership across the Americas, Europe, Oceania, and Southeast Asia, proving its global appeal despite its local ratings performance.

The Growing Gap Between Korea Ratings and Global Popularity

The finale once again highlights a continuing trend in the K-drama industry:

A show may struggle in traditional TV ratings in Korea but still achieve major success through international streaming platforms.

For “Positively Yours,” the warm reception from global viewers contrasts sharply with its 1% domestic viewership, showing how overseas fandom and OTT platforms are reshaping what success means for Korean dramas.