Seo In-guk’s Unexpected Gaze Toward BLACKPINK’s Jisoo Sparks Excitement in ‘Boyfriend on Demand’

Netflix’s upcoming romantic comedy Boyfriend on Demand has unveiled a new ensemble poster, offering a closer look at the chemistry between Jisoo and Seo In-guk while teasing the unique world of its virtual dating subscription concept.

A romance that begins between reality and a virtual world

Set to premiere on March 6, the series follows Mi-rae, a webtoon producer exhausted by her daily routine, who signs up for a virtual relationship service that allows users to experience romance on demand.

The service, which shares the same name as the title, introduces a fantasy layer to the familiar reality of office life. By blending relatable workplace moments with simulated dating scenarios, the drama promises both emotional comfort and heart-fluttering excitement.

Jisoo’s first full romantic comedy challenge

Jisoo takes on the role of Mi-rae, a bright and lovable character whose real life begins to shift after entering the subscription-based dating program.

Known for her warm screen presence, she is expected to deliver a performance that closely mirrors the character’s emotional journey, from burnout to rediscovering excitement.

Seo In-guk returns as the master of rom-com chemistry

Seo In-guk plays Kyung-nam, Mi-rae’s co-worker who gradually becomes a significant presence in her everyday life.

In the newly released poster, his subtle yet intense gaze toward her creates a sense of tension that contrasts with the sweetness of the virtual dating world she experiences. Their evolving relationship in reality is set to become one of the central emotional lines of the story.

The drama hints at a classic question: who will truly make Mi-rae’s heart race — the perfect virtual boyfriend or the very real colleague by her side?

A poster filled with office-life realism and romantic fantasy

The ensemble image captures the two characters in their workplace environment, emphasizing the contrast between ordinary routines and the dazzling experiences offered by the virtual service.

Mi-rae appears immersed in the afterglow of her simulated dates, while Kyung-nam watches her with a look that suggests growing feelings, heightening anticipation for their relationship arc.

A lineup of virtual boyfriends with different charms

Adding to the excitement is the appearance of multiple “virtual partners” played by special guest stars including Seo Kang-joon, Lee Soo-hyuk, Ong Seong-wu, Lee Jae-wook, Lee Hyun-wook, Park Jae-bum and Lee Sang-yi.

Each character represents a different scenario and profession within the digital world, designed to showcase Mi-rae’s changing emotions and personal growth.

Director Kim Jung-sik explained that these diverse settings were created to highlight the character’s transformation and to match each actor with a role that best reflects his unique appeal.

A story about change, courage and real connection

Beyond the fantasy concept, the director pointed to the subtle shifts in Mi-rae and Kyung-nam’s real-life interactions as the key emotional turning point of the series.

As both characters begin to change through their encounters with each other, their relationship is expected to move from casual awareness to something deeper and more meaningful.

With its mix of office realism, digital romance and a star-studded cast, Boyfriend on Demand is shaping up to be one of the most talked-about romantic comedies of the season.