Cha Eun-woo named one of the ‘2026 Korea Consumer Best Brand Award’ winners by Forbes Korea

Cha Eun-woo has once again confirmed his status as one of Korea’s most powerful entertainment brands, being selected for the 2026 Korea Consumer Best Brand Award.

A global icon who bridges music and acting

The ASTRO member and actor was recognized for his wide-ranging influence across both the music and drama industries. With a steady filmography that moves between television and cinema, Cha Eun-woo has evolved beyond the image of a youthful star into a performer known for stability and depth.

His ability to dominate multiple fields at once has become a key factor in building his brand value not only in Korea but also in the global market.

Unshaken influence even during military service

What makes this recognition particularly notable is that his impact has continued despite the temporary pause caused by his military enlistment.

Before and after entering the military, news about his major upcoming projects — including the highly anticipated Netflix series The Wonderfuls — kept public attention focused on him and maintained strong fan engagement.

At the same time, the release of his solo mini album ELSE expanded his musical spectrum and reinforced his position as a solo artist.

Strong filmography and advertising dominance

Over the years, Cha Eun-woo has built a solid acting résumé through diverse roles in dramas and films, steadily proving his growth as an actor.

In the advertising industry, he remains one of the most sought-after figures. As a muse for major global fashion and beauty brands, he continues to demonstrate unmatched visibility and commercial power.

This rare combination of artistic activity and brand influence has turned his name itself into a high-value intellectual property.

The power of consistency and self-management

Industry observers often point to his discipline and continuous self-development as the driving force behind his long-term success.

Even during a period when physical activities are limited, his ability to generate headlines, secure major projects and maintain global relevance shows why he is regarded as a true top-tier brand.

More than a star: a lasting brand

The award highlights how Cha Eun-woo has moved beyond the role of a celebrity to become a cultural and commercial symbol.

With upcoming projects already drawing worldwide attention, expectations are high for the next chapter of his career once he completes his military service.