BLACKPINK Returns With ‘DEADLINE,’ First Full-Group Release in 3 Years and 5 Months

On February 27 at 2 p.m. KST, the global K-pop group released their third mini album, ‘DEADLINE’, marking their first full group comeback in three years and five months.

Deadline poster / Blackpink official Instagram

A New Chapter Titled ‘DEADLINE’

As suggested by its title, ‘DEADLINE’ captures what the group describes as “irreversible peak moments” and the brilliance of BLACKPINK in the present. The five track project showcases a wide spectrum of genres and styles, highlighting the group’s continued musical evolution and global ambition.

The second track, ‘GO,’ serves as the album’s title song. Built on a powerful sonic structure and addictive melody, the track delivers BLACKPINK’s signature confidence and bold energy. The group chant “Blackpink’ll make ya” reinforces themes of empowerment and unity.

Other tracks include:

  • ‘JUMP’ — a hardstyle-based EDM track
  • ‘Me and My’ — a retro hip-hop song layered with refined brass elements
  • ‘Champion’ — an uplifting anthem centered on hope
  • ‘Fxxxboy’ — a more delicate, emotionally driven track highlighting the members’ vocal tones

Global Attention Builds

The comeback follows a year of strong individual activities from each member, making this reunion especially anticipated among fans. Teaser visuals for ‘GO’ depict the members navigating dramatic landscapes from crashing waves to volcanic terrain and outer space signaling a large scale, cinematic production.

Major international outlets including Billboard, Rolling Stone, and NME have closely followed the album’s rollout. Billboard described the project as “a bold leap forward”.

A Record Breaking Legacy

BLACKPINK previously made history with ‘BORN PINK’, which topped both the Billboard 200 and the UK Official Albums Chart, sold over two million copies, and powered a tour that attracted 1.8 million attendees.

Even before release, ‘DEADLINE’ has shown strong momentum. The group recently surpassed 100 million YouTube subscribers becoming the first artist globally to reach the milestone.