ALLDAY PROJECT Surprise Collaboration

K-pop group ALLDAY PROJECT is entering the gaming world with a powerful new collaboration with the global battle royale game PUBG: Battlegrounds.

A Song Inspired by PUBG’s Survival Philosophy

ALLDAY PROJECT released a special track titled “I DON’T BARGAIN,” celebrating the game’s 9th anniversary, a song that captures PUBG core survival, competition, and the determination to win. According to the group’s agency THEBLACKLABEL, the track reflects the game’s long standing identity through lyrics centered on underdog spirit, resilience, and an uncompromising attitude toward victory.

The music video visually connects the group with the world of PUBG. Set against the game’s iconic battleground environment, the video features dramatic combat scenes interwoven with the members’ performances.

According to the production team, the project was designed as more than a simple promotional partnership. Instead, it aimed to connect ALLDAY PROJECT’s musical identity with the themes and narrative world of PUBG. The song also carries a personal touch: THEBLACKLABEL producer and artist Vince worked alongside the members themselves to contribute to the lyrics.

The collaboration track “I DON’T BARGAIN” is now available on major music streaming platforms, while the music video can be viewed online.