Ahn Hyo-seop Returns in SBS Rom-Com ‘Sold Out On You’ — Takes on Perfectionist Farmer Role

Actor Ahn Hyo-seop is set to return to television with a new romantic comedy, taking on the role of a perfectionist young farmer in SBS’s upcoming drama ‘Sold Out On You’.

The series follows the story of Matthew Lee, a detail-oriented farmer who pursues perfection in every aspect of his life, and his unexpected romance with a woman whose personality contrasts sharply with his own. The drama is scheduled to premiere on April 22 at 9 p.m. KST.

A promotional poster for the drama ‘Sold Out On You’ featuring Ahn Hyo-seop and Chae Won-bin sitting in a garden setting. Ahn Hyo-seop is wearing gardening boots and holding a gardening tool, while Chae Won-bin is sitting elegantly with her hand on her chin. Various plants and decorative elements are visible in the background, along with text announcing the show's title and air date.
Ahn Hyo-seop and Chae Won-bin for the SBS ‘Sold Out On You’ poster / SBS official Instagram

A Return to Romantic Comedy After ‘Dr. Romantic’

‘Sold Out On You’ marks Ahn Hyo-seop’s reunion with SBS, a network where he has built a strong reputation through previous projects. Speaking about his return, the actor shared that the project felt meaningful, especially as it comes after a long period focused on more intense roles.

“It’s been a while since I’ve done a light romantic comedy,” he said. “I’m grateful to be part of a project that feels comforting and enjoyable.”

The upcoming drama signals a tonal shift, highlighting a softer and more approachable side of the actor.

Ahn Hyo-seop wearing a straw hat and gloves carefully works on a wooden structure, focused on his task. He is surrounded by lush greenery, suggesting an outdoor setting.
Ahn Hyo-seop for the SBS ‘Sold Out On You’ poster / SBS official Instagram

A Character Built on Contrasts

When asked to describe his character Matthew Lee in one word, Ahn Hyo-seop thought of “Soboro Bread.” He explained,

“He looks rough and cold on the outside, but he has a warm heart inside.” He further noted, “Even if he doesn’t appear that way on the surface, he takes good care of the people around him and puts his heart into it; to me, Matthew seemed like a friend who needs interest and love.”

Ahn Hyo-seop describes his character Matthew Lee as someone who values precision, logic, and structure but also carries emotional complexity beneath the surface.

Ahn Hyo-seop with black hair is talking on a smartphone while wearing gloves. He appears focused and is leaning against a wooden structure.
Ahn Hyo-seop for the SBS ‘Sold Out On You’ poster / SBS official Instagram

A Healing Story for Global Audiences

Beyond romance, ‘Sold Out On You’ is positioned as a healing drama one that reflects universal emotions and daily struggles. Ahn Hyo-seop expressed hope that the series would resonate with viewers beyond Korea:

“Everyone has worries and stress in their daily lives. I hope this drama can offer a moment of comfort — like sharing a warm meal.”

Editor’s Insight

Ahn Hyo-seop’s return with ‘Sold Out On You’ reflects a broader shift in K-drama trends from high-concept storytelling to emotionally grounded, “healing” narratives. By placing a perfectionist character in a rural setting, the drama creates a contrast that allows for both personal transformation and relational depth. In a global content landscape increasingly saturated with intensity and spectacle,
stories like this stand out by offering something simpler such as comfort, connection, and sincerity. And that may be exactly what audiences are looking for right now.

The story of how Matthew Lee, played by Ahn Hyo-seop, and Dam Ye-jin build their relationship will be revealed when ‘Sold Out On You’ premieres on Wednesday, April 22, at 9:00 PM on SBS.