ATEEZ ranks No. 1 on the Billboard 200 and No. 18 on the Melon chart with the new song "Bad"

ATEEZ reached a new turning point as San’s killing part in the new song ″BAD″ gained attention on short-form SNS. San’s chorus choreography quickly spread online under the name ″Let’s All Die Part,″ leading to a series of parody videos and reaction content. This popularity attracted interest not only from female fans but also from male users, and even celebrities joined the challenge, adding to the buzz. ATEEZ released their 14th mini-album ″Golden Hour: Part 5″ on the 26th of last month. The title track ″BAD″ is in the Brazilian funk genre, characterized by an addictive chorus, rhythmic beats, and powerful performance. The album proved its global popularity by debuting at number one on the US Billboard main album chart, the ″Billboard 200,″ immediately after its release. As San’s performance gained attention online, interest in other stages and music by ATEEZ expanded, including ″BAD.″ In fact, many responded that they searched for and listened to ″BAD″ or watched other performances by the team after seeing San’s video, showing how one member’s killing part led to increased interest in the entire group. There were also changes in domestic music charts. ″BAD″ entered the Melon daily chart Top 100 for the first time on the 6th, just ten days after its release, marking the first time ATEEZ appeared on this chart since their debut. The ranking steadily rose, reaching 18th place on the Melon daily chart on the 20th. ATEEZ has achieved success in the global market, including nine consecutive Top 10 entries on the Billboard 200 centered on North America and their third overall number one on the Billboard 200. However, it was evaluated that the group name and representative songs were not widely known to the general public domestically. The success of ″BAD″ and San’s activities are being recognized as a case showing the potential for expanding domestic public recognition.