Kiki to release mini album 3 'WhyKiiiKiii' on the 10th... A total of 6 tracks including a retro-style title song

The group KiiiKiii (Jiyu, Isol, Sui, Ha-eum, Kiya) released a highlight medley video of their third mini-album ’WhyKiiiKiii’ on their official SNS. This video expresses the atmosphere and concept of each track in the form of short posts using actual SNS features. ″Ever2Late!″ conveys a free-spirited mood with a scene of an airplane crossing the sky, while ″Hey Hi″ shows a screen choosing between breakfast and dessert to represent the song’s lively and witty vibe. In the title track ″Pop Off Pop Off,″ the members showcase retro styling from past trends, linking nostalgic rhythms with visuals. ″SWEET SOUR″ adds freshness with a depiction reminiscent of a truth game from school days, and ″Candy Pink Magic Hole Flip Phone″ emphasizes Y2K sensibility by using the nostalgic ’Magic Hole’ phone and text message screens. The final track ″Blue Hour″ expresses the emotions left at the end of the day by combining the night sky, shooting stars, and a star rating feature. Musicians who previously collaborated with KiiiKiii, such as Omega Sapien, Lil Cherry, and writer Lee Seul-ah, participated again in this album. Additionally, various artists from different genres joined, including R&B singer-songwriter and producer SUMIN, rapper CAMO, singer-songwriters The Deep, Effie, iiso, Yoon Da-hye, ZIN CHOI, and indie group Tomato Mat. ’WhyKiiiKiii’ consists of six songs in electronic pop, hyperpop, and synth-pop genres. KiiiKiii cleverly connected the sound and visuals of each track in the form of SNS content to convey the album’s personality and flow. The third mini-album ’WhyKiiiKiii’ will be released on the 10th, and KiiiKiii will begin promotions with the title track ″Pop Off Pop Off.″