BTS Jungkook effect, Chanel high-end perfumes sold out in all 28 countries

The high-end perfume collection featuring Chanel Beauty Global Ambassador Jungkook sold out worldwide immediately upon release. According to the industry, the luxury perfume line launched by Chanel in collaboration with Jungkook experienced explosive demand from the moment it debuted on the official online store, selling out completely on official websites in 28 countries, including South Korea. The price for each product is reported to be 684,000 KRW. This promotion centered on Chanel’s high-end perfume lineups, ″Les Exclusifs de Chanel″ and ″Les Extrêmes de Chanel,″ highlighting the brand’s craftsmanship and the history of fragrance in various ways. Jungkook recreated Chanel’s distinctive sophisticated scents through signature lines such as ″Extrême,″ ″1957,″ ″Gardénia,″ and ″Comète.″ Particular focus was placed on deeply conveying the narrative and brand values of the main product, ″1957.″ In the digital film, Chanel’s exclusive perfumer Olivier Polge and Jungkook engage in conversation, sharing behind-the-scenes stories and perspectives on the creation of the 1957 fragrance. The campaign’s photo shoots and video content can be viewed on Chanel’s official Instagram channel. Meanwhile, BTS held a world tour and city-linked project called ″The City″ in the United States, generating an economic impact of approximately $340 million. Recently, they voiced opposition to discrimination by boycotting the newly established Asian Pop category at the Grammy Awards, and their fifth studio album ″Arirang″ has remained on the Billboard 200 chart for 19 consecutive weeks. Many tracks from the album also appeared on the Billboard Hot 100.