Kim Jong-kook partners with Ironstein... unveils high-intensity training wear collection

Singer Kim Jong-kook has introduced a new training collection in collaboration with the sportswear brand Ironstein, promoting a healthy lifestyle. The Adidas X Ironstein collaboration collection features functional apparel and accessories optimized for high-intensity training, with Kim Jong-kook personally involved in its development. Expanding beyond the traditional apparel lineup, the collection includes a variety of accessories such as hats, bags, and socks for the first time, combining practicality and style. The collection focuses on the message ″Breathe, Pause, Restart,″ designed to help reset the body and mind during repetitive exercise and challenging moments. It features a new material that quickly cools heat upon contact with the skin, maintaining comfort and providing a cool, comfortable fit until the very last moment. Through his social media, Kim Jong-kook introduced the collection, saying, ″Push, lift, run, and repeat again. Extreme training that leaves you breathless. What we need is training wear that cools heat the moment it touches the skin and keeps you comfortable until the last second.″ The released photoshoot shows him wearing gray workout clothes, demonstrating various exercise movements and vividly portraying a training scene. The collection will be available from August 15 at the Adidas online store and major outlets including Gangnam Brand Center, Lotte World Mall, Starfield Hanam, Anseong, Goyang, Hyundai I’Park, Shinsegae Centum, AK Bundang, and Hyundai Jungdong and Pangyo. Notably, a hybrid training session led by Kim Jong-kook himself is also scheduled, attracting consumer interest. Meanwhile, Kim Jong-kook recently concluded a successful encore performance of his 30th anniversary concert, The Originals, in Seoul, and continues to engage with fans through various entertainment activities and his YouTube channel. This collaboration is expected to strengthen both the brand and his image by connecting more closely with the public interested in exercise and health.