BTS V, TIRTIR new product advertisement released... Mask Fit Red Cushion sold out in all colors

TIRTIR released a new product advertisement video featuring V (BTS) on its official SNS account on August 28. This video is part of a new campaign launched after V was selected as the brand’s first global ambassador last November. The advertisement includes the phrase ″YOUR GLOW, ON-AIR. THE NEW TINTED SKIN GLOW CUSHION, ON-AIR,″ highlighting the new product’s feature of natural skin expression, along with close-up shots of V and a calm atmosphere. After being appointed as TIRTIR’s global ambassador on November 3 last year, V attended the pop-up event ″Radiant in Red″ held in Los Angeles (LA), USA, as his first official event that same month. Since then, the Mask Fit Red Cushion endorsed by V became the first Korean cushion brand to rank number one in the entire beauty category on Amazon and won the ’Elle Beauty Awards 2026’ Korea Winner in the K-Beauty Leader category, selected by Elle editors from 50 countries worldwide. The new product released in February sold out all colors within hours. Meanwhile, the Japanese comprehensive economic weekly Toyo Keizai covered V’s brand influence, known as the ″V Effect,″ in its August 15-22 issue article titled ″Close Coverage! ’Oshikatsu (Favorite Activity) Business: BTS·V Sells.″