BTS Jungkook Effect... Chanel's High-End Perfumes Sold Out in 29 Countries, Fierce Competition for New Fall Products

Ahead of autumn, various luxury brands have entered the market competition with new perfume launches and pop-up store openings. Chanel gained attention through a high-end perfume collection promotion featuring Jungkook of BTS. Jungkook participated in the promotion of Chanel Beauty’s premium lineups, ’Les Exclusifs de Chanel’ and ’Les Extrêmes de Chanel.’ Despite the single item price being 684,000 KRW, it sold out immediately upon release on official websites in 28 countries, including South Korea. The promotion vividly highlighted the brand’s craftsmanship and the history of fragrance. Jungkook shared his impressions after smelling the ’1957’ product during a conversation with Chanel’s exclusive perfumer Olivier Polge, saying, ″It’s really good. I like it.″ Polge explained, ″The higher a person’s body temperature, the stronger the scent becomes.″ Byredo will operate a pop-up store in Seongsu-dong, Seoul, from the 11th to the 20th of next month to celebrate the launch of its new product ’FUTURE MEMORIES.’ This pop-up conveys the message, ″Today’s moments will become tomorrow’s memories,″ emphasizing that the present moment turns into future memories. The new product is an eau de parfum created by perfumer Quentin Bisch, offering a modern reinterpretation of the traditional vanilla image. The pop-up space provides an immersive experience combining scent, light, and movement, allowing visitors to experience visual landscapes that change according to their movements. Tom Ford introduced ’Tobacco Chocolat.’ This product combines slowly roasted tobacco leaves with dark chocolate to emphasize a rich and sophisticated atmosphere, centered around a cocoa smoke accord layered with three chocolate notes and orange essence. Tobacco leaf absolute, patchouli, and Peru balsam blend together, finishing with a vanilla balsamic trail. Jo Malone London launched ’Sea Salt & Bergamot,’ created by perfumer Mathilde Bijaoui. This product harmonizes refreshing bergamot, mineral-rich sea salt scent, and rugged driftwood aroma, expressing the natural scenery of the British coastline in a woody style. It features a clean and refreshing sea breeze scent. Balenciaga unveiled the ’Extra’ lineup, introducing various products such as ’Vanilla XXL,’ ’Pink Wood,’ and ’Amber Crush.’ The collection is characterized by combinations of rum, cinnamon, musk, damask rose absolute, asafi wood, and a blend of juicy and smoky moods. Bottega Veneta will officially release the ’Alta’ collection on the 1st of next month, consisting of 10 eau de parfums. This collection reflects the passage of time throughout the day and psychological changes, encompassing a wide olfactory spectrum. The core concept is ’Intrecciato Duo,’ expressing cultural harmony by combining native Italian ingredients with materials sourced worldwide. Alongside citrus, aromatic, and woody notes, a vanilla and chocolate accord inspired by the Italian dessert ’stracciatella’ is added.