V, Champion collaboration earns $6.3 million in MIV within 48 hours... "Brand performance increased 37 times"

BTS V has recorded a media impact value (MIV) of $6.3 million through his collaboration with the sports lifestyle brand Champion. The fashion media outlet No Manners Magazine cited data from the analytics company Launchmetrics, reporting that the MIV generated by the announcement of V and Champion’s collaboration over 48 hours from the 10th to the 12th of last month was the highest for the period compared to figures announced in 2026. Launchmetrics analyzed that Champion’s overall brand performance increased 37-fold on the day of the collaboration announcement. On the 10th of last month, when V was selected as a global ambassador, Target’s Champion online site crashed due to a surge in traffic, and the products V wore in the campaign sold out on the official site and in stores worldwide. Currently, the Champion campaign is ongoing at landmarks in several cities including Seoul, New York, London, Tokyo, and Shanghai, with posters of V displayed in stores across countries. Authentic Brands Group explained the reason for selecting V as a global ambassador, stating, ″This partnership is part of a strategy to further strengthen Champion’s global brand positioning. V, with his unique style, artistic vision, and global influence, best represents the values defined by ’True Champion.’″ No Manners recently reported that contract conditions allowing the same individual to represent multiple brands in the fashion, beauty, and lifestyle (FBL) sectors have been relaxed, adding, ″V is no stranger to collaborations and advertising activities between celebrities and brands in the FBL field. Through this collaboration with Champion, he is expanding his influence even further.″