Lee Soo-man's Boast: "A Completely New Experience with A2O SOUL and LITE" (Comprehensive)

Lee Soo-man, whose non-compete clause has expired, gives a presentation for about 20 minutesAnnounces 'Culture Technology' applying new technologies like '4DGS'Producer Lee Soo-man is giving a presentation at 'WELCOME TO SOULITE From A2O SOUL A2O LITE' held at KINTEX in Goyang, Gyeonggi Province on the afternoon of the 12th. / Reporter Kim Sung-ryeol[THE FACT|Reporter Choi Hyun-jung] Producer Lee Soo-man, founder of SM Entertainment, will unveil a new K-pop group after a long hiatus.A2O Entertainment, founded by producer Lee Soo-man, held a debut show for the boy group A2O SOUL and the girl group A2O LITE at Hall 9, Exhibition Center 2, KINTEX, Ilsan-gu, Goyang-si, Gyeonggi Province on the afternoon of the 12th, and began their debut activities.The reason why A2O SOUL and A2O LITE have garnered attention is, of course, the presence of producer Lee Soo-man. Producer Lee Soo-man, who built SM Entertainment, a leading K-pop agency, signed a non-compete agreement with HYBE in February 2023 when he sold a 14.8% stake in SM Entertainment, restricting competitive business such as music production in Korea until March 2026.Afterward, producer Lee Soo-man launched the girl group A2O MAY in China and focused on activities there. After the three-year non-compete period ended, he simultaneously debuted A2O SOUL and A2O LITE and began domestic activities.A2O SOUL is a 15-member boy group consisting of Moon Sora, Seoha, Teo, Gaku, Jun, Hansung, Siwon, Allure, Tai, Sono, Lucien, Jai, Aiden, and Jetro, and A2O LITE is a 9-member girl group consisting of Young, Himeki, Bora, Siri, Rada, Merci, Ayun, Oa, and Aijing.In line with A2O Entertainment's vision of creating new content and experiences through 'Culture Technology,' they plan to showcase content that combines music and stage with various new technologies.The groups A2O SOUL and A2O LITE will officially debut simultaneously at 6 PM on the 13th. The photo shows A2O LITE performing the song 'NEON' at the debut show held at KINTEX on the 12th. / Reporter Kim Sung-ryeolAnd the new technology that producer Lee Soo-man highlighted first on this day was '4DGS (4D Gaussian Splatting).' '4DGS' is a filming technique that eliminates limitations on shooting angles, timing, and time by using multiple cameras, creating an effect as if one is directly entering a 3D space to enjoy the content.Producer Lee Soo-man explained, "'4DGS' is a technology that captures artists from multiple viewpoints through numerous cameras and implements them in a 3D space. Therefore, you can revisit the artist at the position you want to see, the angle you want to see, and the moment you want to see. It is a technology that holds time and space as 'data'."He added, "I believe '4DGS' is the most advanced and evolved camera technology, the ultimate form of camera technology created by humanity. The time and space we record remain as data and can be recalled in the future. You can experience that in the music videos of A2O SOUL and A2O LITE."Producer Lee Soo-man's 'Culture Technology' does not stop at '4DGS.' He said, "Once A2O SOUL and A2O LITE are well-established, we plan to launch a video talk show in October where artists and fans can see each other's faces and talk, and develop it into an interactive talk show that many people can watch and participate in together. New announcements can be made by artists, and fans can participate. I hope you enjoy the new content and experiences together."In addition, at the debut show venue on this day, visitors could also experience technologies such as interacting with AI-recreated members of A2O SOUL and A2O LITE.Of course, A2O SOUL and A2O LITE are not just groups focused on showcasing new technologies or new content. Producer Lee Soo-man emphasized that the most important thing for a K-pop group, as long as they exist as singers, is ultimately 'music.'A2O LITE and A2O SOUL are scheduled to present new content combined with various new technologies such as '4DGS.' The photo shows A2O SOUL performing their debut song 'SUPERSTAR' at the debut show held at Goyang KINTEX on the 12th. / Goyang = Reporter Kim Sung-ryeolProducer Lee Soo-man said, "When I start a new project, the most frequent question I get is 'What's different?' But what I've been constantly asking myself from the beginning of K-pop to now is 'What is different?' To give a feeling of difference from the existing, you have to start with 'music.' Then, it can lead to dance, music videos, and directing. The most important thing for a singer is ultimately music. We can show the results today," he said confidently.And the debut songs of A2O SOUL and A2O LITE, released on this day, presented completely different genres and directions.A2O SOUL, fronting its own genre called 'New Synthwave,' presented music similar to retro pop, reinterpreted in a modern way by combining vintage synthesizer sounds and rhythmic beats in their debut song 'SUPERSTAR.' An easy example is its similarity to The Weeknd's music.On the other hand, A2O LITE's debut song 'NEON' is an electronic pop genre that creates strong addiction by constantly repeating the lyrics 'NEON' with different pitches. They focused on creating a unique sound texture by adding a heavy bass line. Producer Yoo Young-jin participated in the lyrics, composition, and performance for both songs, completing their respective identities.Furthermore, producer Lee Soo-man said, "Actually, what I want most is a reaction like 'Ah, this is good!' While it's good to find out what's different, before that, I hope you will first 'enjoy' A2O SOUL and A2O LITE."A2O SOUL and A2O LITE will release 'SUPERSTAR' and 'NEON' on various music sites at 6 PM on the 13th, respectively.laugardagr@tf.co.kr[Entertainment Department | ssent@tf.co.kr]