PLAVE Mini 5th Album 'HYPERDRIVE' Launch... KEITA UnforYou Lucky Draw Attracts 1,000 Participants

KEITA Woon4U successfully concluded the online and offline lucky draw event to celebrate the release of the virtual idol group PLAVE’s fifth mini-album, ’HYPERDRIVE.’ The event was held simultaneously at two locations, KEITA Woon4U COEX branch and Insadong branch, from the 13th to the 19th. Fans applied through advance Naver reservations and then visited the site, with the organizers expecting about 1,000 visitors per day. Admission tickets were provided on-site, and various experiential programs such as a stamp tour and ’Find the Best Flea’ were prepared. Fans enjoyed not only purchasing the album but also participating in various activities. Online, ’Ketapo’ trended in real-time on X (formerly Twitter), confirming the fandom’s high interest. KEITA Woon4U has continued communication with fans by operating various online and offline events reflecting the characteristics of each artist, such as pop-up stores and lucky draws. Choi Jong-im, head of business at KEITA Woon4U, stated that this PLAVE offline lucky draw was prepared to provide a special experience for fans who have been waiting for the album release. He added that they will continue to work hard to expand the global K-POP fan culture base through various online and offline events reflecting the characteristics of artists and fandoms. PLAVE continued their musical activities following the release of their fifth mini-album, ’HYPERDRIVE.’