PLAVE's mini 5th album 'HYPERDRIVE' surpasses 1.32 million in first-week sales, breaking their own record

PLAVE recently stood out on both album and digital music charts with their fifth mini-album, ″HYPERDRIVE.″ According to Hanteo Chart, PLAVE recorded initial sales (first-week sales) of approximately 1.32 million copies with this album released on the 13th. This surpassed their previous best record of 1.25 million copies from their fourth mini-album, ″Caligo Pt.2.″ Their digital music performance is also drawing attention. As of midnight on the 13th, right after the album release, all tracks including the title song ranked from first to fifth on major domestic music platforms such as Melon, Genie, and Bugs. As of the 23rd, tracks like ″Star Trace,″ ″Rain on the Blue Sky,″ ″Kkun,″ ″Rewind,″ and ″The Answer Is Yes″ remain in the top ranks of the Melon Hot 100. PLAVE is a virtual idol group that performs through fictional characters, building a fandom through high-quality music, consistent interaction with fans, and diverse stages and content. They have continued to grow with each album, setting new records as a virtual idol group. An industry insider stated, ″PLAVE has a distinctive identity as a virtual idol, but they have turned this into an advantage by relying solely on the competitiveness of their music, steadily expanding their fandom. Their achievements in both album sales and digital music charts demonstrate that their musical influence is continuously growing. Many eyes are on how the presence of PLAVE, the most successful virtual idol, will expand further.″