TREASURE to release digital single 'Shock' on the 2nd... focusing on hip-hop sound

TREASURE will release the digital single ″Shock″ on the 2nd. The new song, featuring heavy bass, sharp synth sounds, and addictive lyrics, has been partially revealed, raising expectations among global fans. This comeback also drew attention to the members’ visual changes. In the teaser concept photos, the members showcased hip-hop swag and unique charisma with various styles such as dark backgrounds, buzz cut hairstyles, unique sunglasses, sporty gloves, intense smoky makeup, and silver bridge hairstyles. Additionally, the teaser video created a powerful atmosphere using effects reminiscent of electric shocks, smoke, and fragments. Since debuting in 2020, TREASURE has covered a wide musical spectrum, and this year, through the mini-album 4 ″New Wave,″ they have significantly reorganized their music style centered on hip-hop. Yang Hyun-suk, YG Entertainment’s executive producer, stated, ″We are making the biggest change in TREASURE’s musical direction.″ The ″New Wave″ album, filled entirely with hip-hop tracks, received praise for ″completing TREASURE’s unique hip-hop.″ Thanks to these changes, TREASURE achieved million-seller first-week sales for two consecutive albums with mini-albums 3 ″Love Pulse″ and ″New Wave.″ They topped major album and digital charts in Korea and Japan, reached number one on iTunes album charts in 13 regions worldwide, surpassed 100 million views on the title track’s music video within 11 days, and accumulated over 300 million views on content related to the album tracks. TREASURE’s stage competitiveness is also gaining attention. Their intense performances, unwavering vocals, rapping, and live energy have solidified their position as a performance-oriented idol group. The members’ participation in songwriting and the synergy of the 10-member group have contributed to their strong hip-hop genre execution. Meanwhile, TREASURE will perform on the stage of the 3rd Korea Grand Music Awards (″2026 KGMA″). They are scheduled to perform on the first day of the awards ceremony, held on the 7th and 8th.