Black Pink Jisoo spreads the 'Laurel' meme on 'Inkigayo'... Video released on SNS

Group Black Pink Jisoo created a new catchphrase with a short English phrase on a music show stage. On the 8th, Jisoo appeared on SBS music program ″Inkigayo″ and performed her solo song ″ADDICTED.″ Before the performance, she shouted the English word ″Louder,″ meaning ″more loudly,″ to raise the audience’s enthusiasm. However, due to her unique tone and the distinctive Korean pronunciation, the shout unexpectedly caused laughter. Fans said the pronunciation sounded more like ″Laurel″ instead of ″Louder″ and began spreading related short videos. The calm voice contrasted with the dazzling stage, adding a surprising charm. Afterward, ″Laurel″ quickly spread as a meme online. Netizens responded that Jisoo’s pronunciation and speech style were cute, showing interest in the quirky charm different from her charismatic stage presence. Meanwhile, Jisoo herself reacted positively to the trend. On the 12th, she posted the viral ″Laurel″ video on her personal SNS account, joining the catchphrase created by fans.