Park Bo-gum’s Healing Variety Show Park Bo-gum’s Barbershop Surpasses 100 Million Views

Park Bo-gum’s move into the variety show scene is proving to be one of the warmest success stories of the season.

tvN’s Friday program Park Bo-gum’s Barbershop has officially surpassed 100 million cumulative video views, while also topping the most-buzzed Friday variety show rankings, confirming its viral impact both on television and online.

A “Harmless” Show That Became a Word-of-Mouth Hit

The program follows Park Bo-gum, Lee Sang-yi, and Kwak Dong-yeon as they run a neighborhood barbershop, but its appeal goes far beyond the format.

What viewers are responding to most is the trio’s natural chemistry and sincerity. Their unforced interactions and genuine care for guests have turned the show into what audiences describe as:

  • “the warmest variety of the year”
  • “a true winter healing program”
  • “comfort television for the whole family”

The overwhelmingly positive reaction on social media has been a major driver behind its rapid view count growth.

Park Bogum / tvN

Winter Atmosphere Becomes Part of the Content

The show’s seasonal setting has also played a key role in its popularity.

Scenes featuring:

  • falling snow on Park Bo-gum’s first day at work
  • a cozy ondol-heated guest room
  • freshly baked fish-shaped pastries

create a distinctly Korean winter mood that resonates with viewers looking for relaxing, feel-good content.

The production’s focus on everyday warmth rather than high-tension competition has helped the show stand out in the current variety landscape.

Park Bogum / tvN

Global Expansion Through Streaming

The program is now reaching international audiences as well.

Since February 14, it has been made available on HBO Max across 17 Southeast Asian territories, marking the start of its global rollout and introducing Park Bo-gum’s variety persona to a wider fanbase.

Park Bogum / tvN

A Holiday Marathon Broadcast to Boost Momentum

To celebrate the Lunar New Year period, tvN scheduled a special marathon airing of episodes 1 through 3, allowing families to watch together and further amplifying word-of-mouth buzz.

Episode 4 will air on February 20 at 8:35 PM KST, continuing the show’s steady rise.

Park Bo-gum’s “Good Influence” Variety Era

Known primarily for his acting career, Park Bo-gum is now building a new identity in entertainment through a format that highlights warmth, teamwork, and everyday storytelling.

With strong online engagement, record video views, and expanding overseas distribution, Park Bo-gum’s Barbershop is shaping up to be one of the season’s most distinctive and widely loved variety hits.