BTS Jin, Gucci Primavera campaign effect... 13.8 million won jacket sold out in 24 hours, ranked No. 1 on Google Trends worldwide

BTS Jin demonstrated his global influence by ranking first in worldwide Google Trends as the fastest rising search term related to Gucci’s ″Gucci Primavera″ campaign. On August 25 (Korean time), Gucci unveiled the Primavera campaign featuring Jin. In this campaign, Jin graced the main page of Gucci’s official website, and large-scale advertisements were conducted in various regions around the world. The jacket Jin wore, valued at approximately 13.8 million KRW, sold out in less than 24 hours after its release. According to Google Trends data, Jin was the most mentioned celebrity and ranked first as a global ambassador for the keyword. The search volume related to the campaign reached an all-time high immediately after its release, followed by Kate Moss, Johan Lenk, Shawn Mendes, and Tom Brady. Additionally, Jin and his hashtags were the most mentioned topics related to the Gucci Primavera campaign. Jin also ranked first as the most mentioned and searched celebrity on social media during fashion week and has been recognized as the best dresser.