Rosé teams up with Apple to release 'New Trick'... transforms into garage punk

Singer Rosé released her new song ″new trick,″ a collaboration with Apple, at 8 a.m. on the 18th. This new track combines Rosé’s unique musical style with the raw garage punk genre, featuring intense energy and dynamic sounds. Along with the release of the new song, Rosé also unveiled a music video filmed with the iPhone 18 Pro as part of the ″Shot on iPhone″ campaign. In the released video, Rosé’s distinctive appearance, holding a large lollipop with blonde hair, draws attention, creating a glamorous yet free-spirited atmosphere. This collaboration was carried out as a special partnership with the global company Apple. Rosé shared various concept photos on her official SNS with the caption ″The one and only @roses_are_rosie.″ The photos include diverse moods, such as her wearing a white shirt leaning against a tree, gazing straight ahead with a cityscape and blue sky in the background, and smiling indoors while wearing a striped t-shirt paired with a checkered cardigan. Having established her own musical identity through her previous solo activities, Rosé shows a more evolved side with ″new trick,″ raising expectations not only among her fans but also music lovers. The release of this new song is regarded as a fresh challenge after her first full-length album, and it is expected to further solidify Rosé’s position as a global artist.