BTS V unveils TIRTIR's new product advertisement... Amazon No.1 and 'Elle Beauty Awards' winner

TIRTIR released a new product advertisement video featuring BTS V through its official SNS on August 28. This video is part of a new campaign conducted since V was selected as the brand’s first global ambassador last November, introducing a new product that emphasizes natural skin expression. The video includes close-up scenes of V and a calm atmosphere, accompanied by the phrase ″YOUR GLOW, ON-AIR. THE NEW TINTED SKIN GLOW CUSHION, ON-AIR.″ TIRTIR appointed V as the brand’s first global ambassador on November 3 last year, and V officially attended the popup event ″Radiant in Red″ held in Los Angeles (LA), USA, in the same month. After V participated in the campaign, the advertised product, Mask Fit Red Cushion, became the first Korean cushion brand to rank number one in the entire beauty category on Amazon. The product was also selected as the Korea Winner in the K-Beauty Leader category of the ″Elle Beauty Awards 2026,″ chosen by Elle editors from 50 countries worldwide. Additionally, the new product released last February sold out in all colors within a few hours. The Japanese comprehensive economic weekly Toyo Keizai highlighted the brand influence called the ″V Effect″ in its August 15–22 issue article ″Close Coverage! ’Oshikatsu (Favorite Activity) Business: BTS·V Sells’.″